Because mediocre gear doesn't survive the coop—or Clancy.

Louder than your alarm clock.

Bolder than your feed store tee.

It’s not just mugs and tees—it’s emotional support merch for poultry people.

Treat yourself. The chickens already did.

Sip Happens.

For days when "Cluck It" is your only plan.

We don’t hatch basic. Neither should you.

Every chick's a critic. Better make it a good one.

Shop For Your Flock

Supplies that make sense—and make life easier.

This collection is packed with flock-tested essentials we trust enough to offer, whether we use them daily on the farm or recommend them for backyard keepers who want real results.