Learn what works. Start with the Education Hub.

Learn what works. Start with the Education Hub.

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We don’t hatch basic. Neither should you.

Every chick's a critic. Better make it a good one.

Grab the exact gear you need, or get a CluckKit™ and let us do the thinking—either way, your flock wins.

Because mediocre gear doesn't survive the coop—or Clancy.

It’s not just mugs and tees—it’s emotional support merch for people who LOVE landrace chickens.

Treat yourself. The chickens already did.

Chickens with backbone. Keepers with taste.

Landrace Learning

Education Hub

Preservation-minded guides that turn curiosity into capable chicken keeping.

How to Use This Education Hub

The Cluckin’ Truth:
This isn’t chicken TikTok. It’s a straight path to answers that work, especially for landrace flocks. Start where you are, not where the internet says you “should” be.

Pick your lane:

  1. Brand-new? Open Beginning Keeper Checklist for a quick, calm overview.

  2. Hatching? Go to Hatching Shipped Eggs, then Brooding Without the BS for heat, space, and feed.

  3. Daily care? Hit Basic Flock Care and Coop Care for simple routines that keep birds thriving.

  4. Landrace curious? Read Landrace Legends to see what makes these breeds worth preserving.

What you’ll find in each module:

  • Quick Wins: the few actions that move the needle right now.

  • Do / Don’t: plain rules so you’re not guessing.

  • Flock FAQ: fast answers to “is this normal?”

  • Clancy Crowed It: one myth, busted with backbone.

  • Helpful Gear (when it matters): we’ll link to a CluckKit™ or Smart (S)ass Bundle™ only if it truly earns its keep.

Downloads & extras:
Some pages include guides or printables. If a module has one, you’ll see it clearly; no scavenger hunt.

Come back as you grow:
Your flock changes with seasons (and sass). Bookmark this hub and return when you add birds, shift goals, or want to go deeper into landrace stewardship.  We’ll keep adding new modules and refining existing ones over time. Bookmark this hub and check back whenever you need more.

Clancy says: “Peck at the truth. Leave the glitter to the craft store.”