Learn what works. Start with the Education Hub.

Learn what works. Start with the Education Hub.

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We don’t hatch basic. Neither should you.

Every chick's a critic. Better make it a good one.

Grab the exact gear you need, or get a CluckKit™ and let us do the thinking—either way, your flock wins.

Because mediocre gear doesn't survive the coop—or Clancy.

It’s not just mugs and tees—it’s emotional support merch for people who LOVE landrace chickens.

Treat yourself. The chickens already did.

Chickens with backbone. Keepers with taste.

Incubators

Where fluff begins—and chaos (lovable, peeping chaos) is born.

These incubators are picked for their reliability, ease of use, and results. Whether you're hatching your first clutch or running a full rotation, these machines take out the guesswork and keep the peeps coming.

🧬 Sized to Fit: From small-batch keepers to bigger hatchers, there’s an incubator for every setup.

🔁 Automatic Turners: No more 3 a.m. rotations, just consistent temps and happy embryos.

📈 Built for Success: Stable, efficient, and trusted for strong starts and healthy hatches.

Hatch like a pro, whether you’re brand new or neck-deep in chick fuzz and spreadsheet logs.