Learn what works. Start with the Education Hub.

Learn what works. Start with the Education Hub.

Landrace Learning Education Hub

Grab the exact gear you need, or get a CluckKit™ and let us do the thinking—either way, your flock wins.

Because mediocre gear doesn't survive the coop—or Clancy.

Education Hub

No-BS Chicken Care

Built for beginners, approved by Clancy. Everything you need, nothing you don’t.

Beginner Flock Setup

Your no-BS plan from idea to eggs.

Brooder Basics

Heat, space, bedding, water

Set chicks up right.

Treats: The 90/10 Rule

Fun without fallout; what/when/how much.

Supplements, Grit & Shell

What you need (and what you don’t).

Winter Care 101

Ventilation, dry litter, unfrozen water and comfort without gimmicks.

Shipping & Seasonality

When we ship, why we pause, and how to plan.

No-BS Care FAQs

Heat plate, draft-free box, dry bedding, water on a stand, and a tip-proof feeder. That’s 90% of success.

We prefer heat plates for safety and sleep. If you must lamp, double-secure it, as in house-fire serious.

Usually 4–6 weeks or until fully feathered. Start at 95° and lower warmth by 5° weekly. Watch behavior: huddled=cold; panting=hot; exploring=just right.

90/10 rule. Treats are fun; feed is nutrition. Add chick grit if giving anything beyond starter.

Only for heat stress, shipping, or illness guidance. Day-to-day: clean water + complete feed.

No—unless you’re brooding chicks. Landrace breeds (like Hedemora, Icelandics, Swedish Flower, Shetland, and Ölandsk Dwarf) are bred for cold and do best with dry, draft-free ventilation, a windbreak, wide roosts, deep bedding, and unfrozen water, not coop heaters.

More space, multiple feed/water stations, and boredom busters. Separate the bully briefly if there’s blood.

Still unsure?

Share what you want (eggs, temperament, cold-hardiness) and where you live. We’ll recommend a sane path for your first flock.


Clancy Crowed It: “Learn the basics. The birds will do the rest.”