What’s the simplest brooder setup?

Heat plate, draft-free box, dry bedding, water on a stand, and a tip-proof feeder. That’s 90% of success.

Heat plate or heat lamp?

We prefer heat plates for safety and sleep. If you must lamp, double-secure it, as in house-fire serious.

How long do chicks need heat?

Usually 4–6 weeks or until fully feathered. Start at 95° and lower warmth by 5° weekly. Watch behavior: huddled=cold; panting=hot; exploring=just right.

How many treats are okay?

90/10 rule. Treats are fun; feed is nutrition. Add chick grit if giving anything beyond starter.

Do I need electrolytes/vitamins?

Only for heat stress, shipping, or illness guidance. Day-to-day: clean water + complete feed.

Winter heat, yes or no?

No—unless you’re brooding chicks. Landrace breeds (like Hedemora, Icelandics, Swedish Flower, Shetland, and Ölandsk Dwarf) are bred for cold and do best with dry, draft-free ventilation, a windbreak, wide roosts, deep bedding, and unfrozen water, not coop heaters.

Bullying, what works?

More space, multiple feed/water stations, and boredom busters. Separate the bully briefly if there’s blood.

Learn what works. Start with the Education Hub.

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Hatch Like You’ve Got Standards.

We don’t hatch basic. Neither should you.

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Hatching Eggs

Hatching Eggs

Day Old Chicks

Day Old Chicks

Every chick's a critic. Better make it a good one.

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One Dozen Ölandsk Dwarf Chicken Hatching Eggs

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Clancy says: Even the smallest flocks deserve big attitude—hatch an Ölandsk Dwarf.

Real-Deal Gear for Real-Deal Chicken Keepers

Grab the exact gear you need, or get a CluckKit™ and let us do the thinking—either way, your flock wins.

The CluckKit™ Collection

The CluckKit™ Collection

Brooding & Babies

Coop Essentials

Chicken Health

Chicken Health

Because mediocre gear doesn't survive the coop—or Clancy.

Coop Crisis Kit™ Chicken First Aid & Medicine Cabinet

from $95.00 USD

Built for the ‘oh sh*t’ moments every keeper faces. Don’t get caught unprepared.

Because Chicken Keeping Is Self-Care.

It’s not just mugs and tees—it’s emotional support merch for people who LOVE landrace chickens.

Treat yourself. The chickens already did.

Smart (S)ass Bundles for Chicken Keepers

Smart (S)ass Bundles for Chicken Keepers

Rep The Misfits™

Rep The Misfits™

Chickens with backbone. Keepers with taste.

Chickens Before Coffee™ Bundle

$64.25 USD

The only bundle built for chicken keepers who get pecked before they caffeinate.

Education Hub

No-BS Chicken Care

Built for beginners, approved by Clancy. Everything you need, nothing you don’t.

No-BS Chicken Care

Beginner Flock Setup

Your no-BS plan from idea to eggs.

Open the Checklist

Brooder Basics

Heat, space, bedding, water

Set chicks up right.

See Brooder Basics

Treats: The 90/10 Rule

Fun without fallout; what/when/how much.

See the 90/10 Rule

Supplements, Grit & Shell

What you need (and what you don’t).

Read the Guide

Winter Care 101

Ventilation, dry litter, unfrozen water and comfort without gimmicks.

Get Winter Tips

Shipping & Seasonality

When we ship, why we pause, and how to plan.

Read the FAQ

No-BS Care FAQs

: Heat plate, draft-free box, dry bedding, water on a stand, and a tip-proof feeder. That’s 90% of success.
: We prefer heat plates for safety and sleep. If you must lamp, double-secure it, as in house-fire serious.
: Usually 4–6 weeks or until fully feathered. Start at 95° and lower warmth by 5° weekly. Watch behavior: huddled=cold; panting=hot; exploring=just right.
: 90/10 rule. Treats are fun; feed is nutrition. Add chick grit if giving anything beyond starter.
: Only for heat stress, shipping, or illness guidance. Day-to-day: clean water + complete feed.
: No—unless you’re brooding chicks. Landrace breeds (like Hedemora, Icelandics, Swedish Flower, Shetland, and Ölandsk Dwarf) are bred for cold and do best with dry, draft-free ventilation, a windbreak, wide roosts, deep bedding, and unfrozen water,not coop heaters.
: More space, multiple feed/water stations, and boredom busters. Separate the bully briefly if there’s blood.

Still unsure?

Share what you want (eggs, temperament, cold-hardiness) and where you live. We’ll recommend a sane path for your first flock.

Clancy Crowed It: “Learn the basics. The birds will do the rest.”