Learn what works. Start with the Education Hub.
Learn what works. Start with the Education Hub.
Picked by Our Hens. Packed by Our Standards.
A hand-selected mix of landrace heritage eggs—no fluff, no filler, just future legends in a box.Add description and links to your promotion
Hatch Like You’ve Got Standards.
We don’t hatch basic. Neither should you.
Hatching Eggs
Day Old Chicks
Real-Deal Gear for Real-Deal Chicken Keepers
Grab the exact gear you need, or get a CluckKit™ and let us do the thinking—either way, your flock wins.
The CluckKit™ Collection
Brooding & Babies
Coop Essentials
Chicken Health
Coop Crisis Kit™ Chicken First Aid & Medicine Cabinet
from $95.00 USDBuilt for the ‘oh sh*t’ moments every keeper faces. Don’t get caught unprepared.
Wear your loyalty to the landrace weirdos who outlast the trends. Limited-run designs featuring our breeds.
Because Chicken Keeping Is Self-Care.
It’s not just mugs and tees—it’s emotional support merch for people who LOVE landrace chickens.
Treat yourself. The chickens already did.
Rep The Misfits™
The Clancy Collection
Chicken Lover Apparel
Gifts & Gear
Feathered Misfits The Beautiful Chaos of Landrace Chickens Downloadable e-Book
$10.00 USDUgly-cute? Try unstoppable.
Scoop the
Feathered Misfits e-book -
Landrace oddballs explained
Some chickens were bred to be pretty.
Some were bred to lay like machines.
Ölandsk Dwarfs? They were shaped by wind, rock, predators, and farmers who did not have time for useless birds.
These rare, true dwarf chickens come from Sweden’s island of Öland, where isolation and harsh conditions carved out a landrace that’s tough, watchful, and way more capable than its size suggests. They’re smart, self-sufficient, and a little bit judgey in the best way.
If Lisa Frank designed a chicken, we’re pretty sure it would be a Swedish Flower Hen.
These speckled wonders didn’t hatch out of a Pinterest mood board, though, they’re the product of centuries of natural selection in the harsh climate of southern Sweden. Hardy, beautiful, alert, and friendly-but-not-pathetic, Flower Hens are landrace birds that have survived not by following a standard, but by flipping it the cluck off.
Buckle up, chicken lovers! We’re diving into the wild and wonderful world of Landrace chickens—nature’s way of saying, “Who needs a breed standard when you can have variety?”