We don’t hatch basic. Neither should you.

Every chick's a critic. Better make it a good one.

Grab the exact gear you need, or get a CluckKit™ and let us do the thinking—either way, your flock wins.

Because mediocre gear doesn't survive the coop—or Clancy.

It’s not just mugs and tees—it’s emotional support merch for poultry people.

Treat yourself. The chickens already did.

Sip Happens.

For days when "Cluck It" is your only plan.

Double-Tuf Beginner Poultry Kit

Everything you need to launch a sane brooder—without three trips to the farm store. The Double-Tuf Beginner Poultry Kit bundles heat, feed, water, and a quick-start guide so your chicks get what they need and you don’t wing it.

What’s Inside (and why it matters)

  • 10.5" Brooder Reflector Lamp: Focused warmth where chicks actually are—not the room ceiling.

  • 250W Red Heat Lamp Bulb (120V): Gentle red glow = cozy nights, less frenzy.

  • 1.5 lb Plastic Chick Feeder: Low-profile, easy-fill, less “expensive confetti.”

  • 1.5 qt Plastic Chick Waterer: Gravity-fed, steady sips.

  • 8" Plastic Ground Feeder: Extra station = fewer lineups and pushy peeps.

  • 12-Page Poultry Guide Booklet: The basics you’ll actually use, day one.

Capacity: Comfortable for 3–12 chicks during their first weeks. (Crowd less, grow better.)

Who It’s For

First-time keepers who want the right gear on day one, seasoned folks setting up a quick auxiliary brooder, and anyone who prefers a checklist that’s already checked.

Why It Works

  • Dialed heat + red spectrum: Keeps chicks warm and calm so they eat, drink, and grow.

  • Right-size feed & water: Chick-height access to the essentials—no climbing, less mess.

  • Reduces chaos: Two feed stations spread the traffic and the drama.

  • No guesswork: The booklet tells you what to do and when. You still get to be the hero.

How to Use / What to Expect

  1. Set the brooder: Dry bedding, draft-free space, thermometer at chick height.

  2. Mount the lamp above one end—secure the clamp and add a backup chain. Create a warm zone and a cooler escape zone.

  3. Heat target: ~95°F (35°C) week 1, then lower ~5°F each week. If chicks pile under the lamp: too cool. If they hug the edges: too hot.

  4. Feed & water: Fill both feeders and the waterer; place away from the hottest spot to prevent clumping and soggy crumble.

  5. Daily checks: Top off feed/water, spot-clean, confirm temps with a thermometer (not vibes).

Safety Notes (Read these—seriously)

  • Use the reflector lamp with the included red bulb only as directed. Keep away from flammables; never use damaged cords or sockets.

  • Secure the fixture with clamp and chain; do not enclose in bins/barrels—ventilation matters.

  • Keep waterers level to avoid leaks; replace cracked plastic—gear isn’t heirloom china.

Shipping & Timing

Ships with your farm-supply order. If your cart includes print-on-demand gear, those items ship separately. 

Clancy Crowed It:
“Warm, fed, watered. The rest is you not doing anything silly with a heat lamp.”