Learn what works. Start with the Education Hub.
Learn what works. Start with the Education Hub.
Picked by Our Hens. Packed by Our Standards.
A hand-selected mix of landrace heritage eggs—no fluff, no filler, just future legends in a box.Add description and links to your promotion
Hatch Like You’ve Got Standards.
We don’t hatch basic. Neither should you.
Hatching Eggs
Day Old Chicks
Real-Deal Gear for Real-Deal Chicken Keepers
Grab the exact gear you need, or get a CluckKit™ and let us do the thinking—either way, your flock wins.
The CluckKit™ Collection
Brooding & Babies
Coop Essentials
Chicken Health
Coop Crisis Kit™ Chicken First Aid & Medicine Cabinet
from $95.00 USDBuilt for the ‘oh sh*t’ moments every keeper faces. Don’t get caught unprepared.
Wear your loyalty to the landrace weirdos who outlast the trends. Limited-run designs featuring our breeds.
Because Chicken Keeping Is Self-Care.
It’s not just mugs and tees—it’s emotional support merch for people who LOVE landrace chickens.
Treat yourself. The chickens already did.
Rep The Misfits™
The Clancy Collection
Chicken Lover Apparel
Gifts & Gear
Feathered Misfits The Beautiful Chaos of Landrace Chickens Downloadable e-Book
$10.00 USDUgly-cute? Try unstoppable.
Scoop the
Feathered Misfits e-book -
Landrace oddballs explained
Everything you need to launch a sane brooder—without three trips to the farm store. The Double-Tuf Beginner Poultry Kit bundles heat, feed, water, and a quick-start guide so your chicks get what they need and you don’t wing it.
10.5" Brooder Reflector Lamp: Focused warmth where chicks actually are—not the room ceiling.
250W Red Heat Lamp Bulb (120V): Gentle red glow = cozy nights, less frenzy.
1.5 lb Plastic Chick Feeder: Low-profile, easy-fill, less “expensive confetti.”
1.5 qt Plastic Chick Waterer: Gravity-fed, steady sips.
8" Plastic Ground Feeder: Extra station = fewer lineups and pushy peeps.
12-Page Poultry Guide Booklet: The basics you’ll actually use, day one.
Capacity: Comfortable for 3–12 chicks during their first weeks. (Crowd less, grow better.)
First-time keepers who want the right gear on day one, seasoned folks setting up a quick auxiliary brooder, and anyone who prefers a checklist that’s already checked.
Dialed heat + red spectrum: Keeps chicks warm and calm so they eat, drink, and grow.
Right-size feed & water: Chick-height access to the essentials—no climbing, less mess.
Reduces chaos: Two feed stations spread the traffic and the drama.
No guesswork: The booklet tells you what to do and when. You still get to be the hero.
Set the brooder: Dry bedding, draft-free space, thermometer at chick height.
Mount the lamp above one end—secure the clamp and add a backup chain. Create a warm zone and a cooler escape zone.
Heat target: ~95°F (35°C) week 1, then lower ~5°F each week. If chicks pile under the lamp: too cool. If they hug the edges: too hot.
Feed & water: Fill both feeders and the waterer; place away from the hottest spot to prevent clumping and soggy crumble.
Daily checks: Top off feed/water, spot-clean, confirm temps with a thermometer (not vibes).
Use the reflector lamp with the included red bulb only as directed. Keep away from flammables; never use damaged cords or sockets.
Secure the fixture with clamp and chain; do not enclose in bins/barrels—ventilation matters.
Keep waterers level to avoid leaks; replace cracked plastic—gear isn’t heirloom china.
Ships with your farm-supply order. If your cart includes print-on-demand gear, those items ship separately.
Clancy Crowed It:
“Warm, fed, watered. The rest is you not doing anything silly with a heat lamp.”