We don’t hatch basic. Neither should you.

Every chick's a critic. Better make it a good one.

Grab the exact gear you need, or get a CluckKit™ and let us do the thinking—either way, your flock wins.

Because mediocre gear doesn't survive the coop—or Clancy.

It’s not just mugs and tees—it’s emotional support merch for poultry people.

Treat yourself. The chickens already did.

Sip Happens.

For days when "Cluck It" is your only plan.

Red Heat Lamp Bulb 250W (120V)

Warm chicks, not drama. This 250W Red Heat Lamp Bulb throws steady, infrared warmth so your brooder stays cozy without lighting up the whole room like a stage show. Pair it with a ceramic-socket clamp lamp with a wire guard (not included), hang it securely, and let the birds choose their sweet spot.

Who It’s For

New hatchlings that need a reliable heat source, keepers running night-time brooders in cool rooms, and anyone who wants warmth without the blinding white glare.

What It Does / Why It Works

  • Focused heat: Infrared output warms bodies and bedding fast for a stable brooder zone.

  • Red spectrum comfort: Dimmer, red glow helps reduce nighttime frenzy so chicks rest instead of pace.

  • Set-and-check simplicity: 250 watts at 120V = serious heat; dial height to control temp.

Size & Specs

  • Wattage: 250W

  • Voltage: 120V

  • Base: Standard E26

  • Bulb: Red glass, incandescent heat

  • Rated life: up to ~6,000 hours (manufacturer rating; actual life varies with use)

  • Use: Brooding/animal warmth (not for general lighting)

How to Use / What to Expect

  1. Install in a ceramic-socket fixture with a wire guard, secured by clamp and secondary chain (belt-and-suspenders).

  2. Hang so chicks have a warm zone and a cooler escape zone. Start around 95°F at chick height for week one, then reduce about 5°F each week.

  3. Check temp with a thermometer, not vibes. If chicks pile under the lamp: too cool. If they crowd the edges: too hot.

  4. Keep dry, draft-free, and out of pecking range. Raise the lamp as birds grow.

Safety Notes (Read these—seriously)

  • Never touch or move a hot bulb; allow full cool-down before handling.

  • Keep away from flammables (bedding, curtains, cardboard).

  • Do not use with plastic sockets or flimsy clip-only lamps.

  • Secure power cords; use a GFCI outlet where possible.

  • If the bulb is cracked, cloudy, or dropped—replace it.

Shipping & Timing

Ships with your farm-supply order. (If your cart also includes print-on-demand items, those ship separately.)

Clancy Crowed It:
“Warm the chicks, not the coop. Use a guard. Use a chain. Don’t be the cautionary tale.”