We don’t hatch basic. Neither should you.

Every chick's a critic. Better make it a good one.

Grab the exact gear you need, or get a CluckKit™ and let us do the thinking—either way, your flock wins.

Because mediocre gear doesn't survive the coop—or Clancy.

It’s not just mugs and tees—it’s emotional support merch for poultry people.

Treat yourself. The chickens already did.

Sip Happens.

For days when "Cluck It" is your only plan.

Prima Heat Lamp

Warm chicks, not the coop. The Prima Heat Lamp uses a protective plastic grill and a glass-reinforced plastic housing to shield the bulb and help reduce fire risk—so you get steady brooder warmth without flirting with disaster. Ventilated design = heat where you want it, airflow where you need it.

Who It’s For

Keepers who want lamp-style warmth with extra safeguards, busy brooders in cool rooms, and anyone who’s done letting flimsy clip lights run the show.

What It Does / Why It Works

  • Built-in shield: Plastic grill helps keep beaks, bedding, and curious hands off the hot bulb.

  • Heat-tough body: Glass-reinforced plastic resists high temps and daily use.

  • Cleaner airflow: Venting helps disperse heat so the brooder warms—not the fixture.

  • No guesswork setup: Designed for straightforward installation in standard brooder setups.

Materials & Build

Glass-reinforced plastic housing with protective plastic grill. Made for daily brooder duty: durable, heat-resistant, wipe-clean.

How to Use / What to Expect

  1. Mount securely above the brooder so chicks have a warm zone and a cooler escape zone.

  2. Use only manufacturer-approved bulb types/wattage (bulb not included).

  3. Start around 95°F at chick height for week one; drop about 5°F each week.

  4. Check with a thermometer; raise or lower the lamp to fine-tune.

  5. Ventilation matters—do not use in enclosed spaces, barrels, or totes. Keep dry and draft-controlled.

Safety Notes (Read these—seriously)

  • Keep clear of flammables (bedding, cardboard, curtains).

  • Secure the fixture and add a backup chain/cable. No dangling, no tipping.

  • Never move a hot lamp; let it cool completely before handling.

  • Inspect cords, grill, and housing routinely; replace if cracked or damaged.

Shipping & Timing

Ships with your farm-supply order. (If your cart also includes print-on-demand gear, those items ship separately.)

Clancy Crowed It:
“Warm the chicks, not the headlines. Vent it, hang it, double-secure it.”