Learn what works. Start with the Education Hub.
Learn what works. Start with the Education Hub.
Picked by Our Hens. Packed by Our Standards.
A hand-selected mix of landrace heritage eggs—no fluff, no filler, just future legends in a box.
Hatch Like You’ve Got Standards.
We don’t hatch basic. Neither should you.
Hatching Eggs
Day Old Chicks
One Dozen Ölandsk Dwarf Chicken Hatching Eggs
Sold OutClancy says: Even the smallest flocks deserve big attitude—hatch an Ölandsk Dwarf.
The CluckKit™ Collection: No bullsh*t, all backbone—a lineup of kits for every real-deal flock.
Real-Deal Gear for Real-Deal Chicken Keepers
Grab the exact gear you need, or get a CluckKit™ and let us do the thinking—either way, your flock wins.
The CluckKit™ Collection
Brooding & Babies
Coop Essentials
Chicken Health
Because mediocre gear doesn't survive the coop—or Clancy.
Coop Crisis Kit™ Chicken First Aid & Medicine Cabinet
from $95.00 USDBuilt for the ‘oh sh*t’ moments every keeper faces. Don’t get caught unprepared.
Because Chicken Keeping Is Self-Care.
It’s not just mugs and tees—it’s emotional support merch for people who LOVE landrace chickens.
Treat yourself. The chickens already did.
Chickens Before Coffee™ Bundle
$64.25 USDThe only bundle built for chicken keepers who get pecked before they caffeinate.
Warm chicks, not the coop. The Prima Heat Lamp uses a protective plastic grill and a glass-reinforced plastic housing to shield the bulb and help reduce fire risk—so you get steady brooder warmth without flirting with disaster. Ventilated design = heat where you want it, airflow where you need it.
Keepers who want lamp-style warmth with extra safeguards, busy brooders in cool rooms, and anyone who’s done letting flimsy clip lights run the show.
Built-in shield: Plastic grill helps keep beaks, bedding, and curious hands off the hot bulb.
Heat-tough body: Glass-reinforced plastic resists high temps and daily use.
Cleaner airflow: Venting helps disperse heat so the brooder warms—not the fixture.
No guesswork setup: Designed for straightforward installation in standard brooder setups.
Glass-reinforced plastic housing with protective plastic grill. Made for daily brooder duty: durable, heat-resistant, wipe-clean.
Mount securely above the brooder so chicks have a warm zone and a cooler escape zone.
Use only manufacturer-approved bulb types/wattage (bulb not included).
Start around 95°F at chick height for week one; drop about 5°F each week.
Check with a thermometer; raise or lower the lamp to fine-tune.
Ventilation matters—do not use in enclosed spaces, barrels, or totes. Keep dry and draft-controlled.
Keep clear of flammables (bedding, cardboard, curtains).
Secure the fixture and add a backup chain/cable. No dangling, no tipping.
Never move a hot lamp; let it cool completely before handling.
Inspect cords, grill, and housing routinely; replace if cracked or damaged.
Ships with your farm-supply order. If your cart also includes print-on-demand gear, those items ship separately.
Clancy Crowed It:
“Warm the chicks, not the headlines. Vent it, hang it, double-secure it.”
Purchased a premier one heat lamp. The price and customer service were excellent! Quick shipping! I will use again!
