We don’t hatch basic. Neither should you.

Every chick's a critic. Better make it a good one.

Grab the exact gear you need, or get a CluckKit™ and let us do the thinking—either way, your flock wins.

Because mediocre gear doesn't survive the coop—or Clancy.

It’s not just mugs and tees—it’s emotional support merch for poultry people.

Treat yourself. The chickens already did.

Sip Happens.

For days when "Cluck It" is your only plan.

Just Cluckin' Around

Let’s be real.  Every backyard chicken keeper has a vibe. Maybe you’re the spreadsheet warrior who refreshes the brooder temp every 30 minutes. Or maybe you’re the laid-back, “they’ll be fine” type who gives your chickens side-eye if they even think about drama.

  • 3 min read

The Gross but Necessary Guide to Chick Booty Care

We love baby chicks. They’re fluffy, sweet, and impossibly cute… until you notice one dragging around a crusty blob on its butt like it lost a fight with a raisin.

Welcome to pasty butt—a common but potentially dangerous condition where poop sticks to the downy feathers around a chick’s vent, sometimes blocking them from pooping entirely.

  • 3 min read

You went to grab fresh eggs and got served… scrambled drama. Instead of a full basket, you found a coop crime scene—and your prime suspect is still strutting around like nothing happened.

  • 3 min read

Ever wonder how a chicken toy makes it from concept to coop? Or how we know a feeder won’t flop the moment it meets a rowdy group of Hedemoras?

Spoiler: It’s not a focus group in a boardroom—it’s our community of real chicken keepers putting new products to the test and clucking their honest opinions.

Welcome to the inside scoop on the Peck & Tell Panel—Cluck It All Farms’ official team of product testers, chicken enthusiasts, and hilariously photogenic hens.

  • 3 min read

If you’ve had chickens for more than five minutes, you’ve probably already realized that these feathered lunatics will eat anything. Dropped your sandwich? Gone. Left your shoelaces untied? Pecked to oblivion. Your earring fell out? Say goodbye.

  • 3 min read

It’s not every day that we get a visitor who arrives by mail, but that’s exactly what happened when Flat Stanley showed up at Cluck It All Farms! He came to learn about chickens, and we wasted no time putting him to work. From hatching chicks to feeding the flock to helping with important health checks, Stanley got the full farm experience.

  • 3 min read

Roosters have a reputation. Ask any backyard chicken keeper, and you’ll hear about rooster attacks, flared spurs, and angry birds chasing people across the yard. But what if I told you that a friendly, well-mannered rooster isn’t just possible—it’s totally within your control?

  • 4 min read

Did your hatch bomb out? Deep breath. It’s not just you. Even old hands (yep, including us) end up with empty incubators sometimes. Chicken eggs are living things, and hatching is a blend of science, luck, and a sprinkle of postal chaos if you ordered shipped eggs. Here’s how to figure out what really went sideways—and how to tilt the odds in your favor next time. Spoiler: Sometimes, it’s just dumb luck.

  • 6 min read

Raising baby chicks comes with a big responsibility—keeping them warm, safe, and happy. While heat lamps are a common choice, they’re not the only option. Enter the Ohio brooder, also known as a hover brooder—a setup that’s been keeping chicks cozy for generations.

  • 3 min read

So, you’ve decided to hatch some chicks. But the breed you pick? Oh, that says a lot about you. Your choice reveals your patience level, your risk tolerance, and possibly your unhinged dedication to chicken keeping.

Let’s dive in and see what your favorite breed says about you as a person, a chicken parent, and possibly your life choices.

  • 4 min read

So, you’ve decided to hatch your own chicks. Congrats! You’re about to experience three weeks of excitement, anxiety, and questioning every life decision you’ve ever made. But before you fire up that incubator (or let a broody hen take over), let’s do a little reality check.

  • 4 min read

So, you’re getting chicks—exciting! But before those tiny fluffballs arrive, you need to be fully prepared. The last thing you want is to be frantically ordering supplies while your chicks are already in the brooder, peeping for warmth, food, and water. A well-stocked brooder ensures a smooth start and keeps your new arrivals safe, healthy, and stress-free.

Here’s your must-have supply list—grab these essentials before hatch day so you’re ready to welcome your chicks without last-minute chaos.

  • 4 min read