Learn what works. Start with the Education Hub.
Learn what works. Start with the Education Hub.
Picked by Our Hens. Packed by Our Standards.
A hand-selected mix of landrace heritage eggs—no fluff, no filler, just future legends in a box.Add description and links to your promotion
Hatch Like You’ve Got Standards.
We don’t hatch basic. Neither should you.
Hatching Eggs
Day Old Chicks
Real-Deal Gear for Real-Deal Chicken Keepers
Grab the exact gear you need, or get a CluckKit™ and let us do the thinking—either way, your flock wins.
The CluckKit™ Collection
Brooding & Babies
Coop Essentials
Chicken Health
Coop Crisis Kit™ Chicken First Aid & Medicine Cabinet
from $95.00 USDBuilt for the ‘oh sh*t’ moments every keeper faces. Don’t get caught unprepared.
Wear your loyalty to the landrace weirdos who outlast the trends. Limited-run designs featuring our breeds.
Because Chicken Keeping Is Self-Care.
It’s not just mugs and tees—it’s emotional support merch for people who LOVE landrace chickens.
Treat yourself. The chickens already did.
Rep The Misfits™
The Clancy Collection
Chicken Lover Apparel
Gifts & Gear
Feathered Misfits The Beautiful Chaos of Landrace Chickens Downloadable e-Book
$10.00 USDUgly-cute? Try unstoppable.
Scoop the
Feathered Misfits e-book -
Landrace oddballs explained
When it comes to keeping your baby chicks warm, you’ve got
two choices:
1️⃣ A
heat plate that mimics a mother hen, keeps chicks cozy, and won’t turn your brooder into a fire hazard.
2️⃣ A
heat lamp—aka a
glowing red accident waiting to happen.
So, which one is right for you? (Spoiler: It’s not the one that requires a fire extinguisher nearby.)
Let’s break it down.
Standard breeds are built to fit a spreadsheet. Landraces are built to fit a place. For generations, farmers kept the birds that actually made it—through brutal weather, predators, weird feed, and human neglect—and let the rest bow out. The payoff is useful variation inside the breed: color swings, small body-size differences, comb types, crest/no-crest, even broodiness rates that shift by line.
Some folks want to take “chicken person” to the next level and invite a bird onto the couch. Cute? Absolutely. Simple? Not even a little. Let’s talk through what actually works, what sounds better than it is, and how to do right by the bird if you go for it.
Adding new chickens to your flock? Congratulations—you’re about to become a chicken diplomat. But let’s be real: chickens don’t always welcome newcomers with open wings. If you just toss them in together, get ready for squawks, scuffles, and a potential barnyard battle royale.